MCWA – Case Studies

The Situation.

A shift in government policy and funding within the industry meant that the market was opened to any organisation to get approved and competition & opportunity were on the rise.

The Action.

A brand refresh and an overhaul of all marketing activities was undertaken to strengthen market positioning which included a 56 page marketing plan, new brochures, website, promotional materials, uniforms and an ongoing SEO campaign.


A strong competitive advantage, clear strategy, increased brand awareness & affiliation as well as a 23% increase in revenue within 12 months.